Agenda part three
14:00 CASE STUDIES Making your green revenue streams flow
The global market for environmentally sustainable products and services is huge and greening your offering will be a necessary challenge for the coming months and years. There are many pitfalls and it is essential to put together a good deal for your customers. Our case study presentations provide leading edge examples of how to construct and roll out your green offers.
Case Study One : DPWN´s Approach to Improving Customers´ Green Logistics Choices
- The GOGREEN service portfolio
- How these services work and how they plan to further extend them within their Express, Mail, Parcel and Logistics business
- The GoGreen climate protection program as the fundament for any green choice they offer to customers.
Dr Winfried Haeser Environmental Specialist Deutsche Post World Net
Case Study Two : Tesla Motors: Who Cooled the Electric Car?
The electric car is not new, but Tesla Motors have spotted the growing need for a car that is less dependent on oil and more environmentally friendly. This presentation will explain how they have gone about creating a car people want and their strategy and marketing plan.
- Selling the right message to the right people: not everyone wants green
- Changing perceptions: How we get people to desire electric cars
- The Tesla model: From Sports Car to Family Car
- Feedback from our customers: The more surprising customers responses to the Tesla Roadster
15:00 PANEL DEBATE Innovative Low Carbon Strategies: Cutting through the hype to develop new, credible and achievable reductions in your organisation’s carbon impact
If the world is to meet reduction targets on carbon emissions by mid century then many businesses will to dramatically cut their emissions. But how is that impact defined and how can your organisation make a wider contribution and be credited for its actions?
- Who are the carbon champions and how did they achieve it?
- The myth of zero carbon and carbon negativity?
- Off-setting: how off-setting might evolve
Murray Coleman CEO Bovis Lend Lease
Rob Challis Head of Corporate Responsibility MAN Group
Peter Martin Director & Head of Research CarbonSense
Nick Coad Group Environment Director National Express
Edward Hanrahan Executive Director Climate Care
