Agenda part three
16:00 PANEL DEBATE Communicating Your Green Agenda: Make sure your stakeholders know ‘and believe’ your green credentials
Why should consumers and investors believe what you say about your environmental impact and what assures them? With so many companies jumping on the green band wagon it is essential to the success of any climate change related programme not only that you effectively communicate your climate friendly journey, but that it is credible. How do they perceive your climate change message and how can you use this knowledge to drive sales and improve your company’s reputation?
- What do your customers really think about climate change?
- What works? What must be avoided at all costs?
- How can you incorporate consumer feedback into subsequent climate change campaigns?
- Winning the hearts and minds of even your most sceptical customers
Mick Bremans Managing Director Ecover
Mark Gough Head
of Environment, Health & Safety Reed Elsevier
Robert Phillips CEO Edelman
Vanessa Havard-Williams Head of Environment Group, Linklaters
Peter Madden CEO Forum for the Future
Chair: Martin Chilcott CEO, Meltwater Ventures & 2degrees
16:40 KEYNOTE Climate Change Risks: How the weather will affect your business
An update on the latest scientific developments, how the models affect policy and what it all means for your business and our need to adapt.
- Latest developments: What is the latest science telling us about the scale and rapidity of change?
- Regional Analyses: What are the worst hit areas and the most important outcomes for business?
- Advising government: How is government strategy being affected by the weather?
- Affected markets and supply lines: Where are the big disconnects for business in the next decade?
