
A summary of the event:
- Conflation: Understand the complex relationship between climate change, the economic, oil, food and related resource crises
- Weathering the perfect storm: understand and overcome the interplay between these developments and climate change response goals
- New Green Revenues: Create green offerings that fulfil all your business objectives – hearing a variety of the latest and most influential case studies
- Climate Change Laws: Anticipate the main regulatory developments and the ways in which you can prepare to accommodate future changes
- NGOs & Climate Change: How to form winning partnerships with NGOs – thoughts from a leading multinational and their NGO partners
- Innovative CO2e reductions: New ways to facilitate and take credit for CO2e reductions within your sphere of influence
- The Battle of Priorities & Green Fatigue: How to keep green at the top of the agenda
- Understanding and placating investor demands: How investors are driving the green agenda
- Green Communications: The latest thinking on stakeholder attitudes and how to shape your messaging
- Working with developing markets: the problems and opportunities of developing economies’ response to climate change
Over the last six months corporate responses to climate change can be set against a backdrop of global uncertainty. The chief developments have been the economic slowdown, the food crisis , the oil crisis, and further resource scarcities. The scientific realities continue to make grim reading with alarming news on the arctic ice circle�s continued depletion. And both these considerations should be set against a growing sense of disillusionment among many publics, who continue to question the scale of the climate change problem.
The complex conflation of these factors makes it very hard to second guess societal and governmental responses. And it is these drivers that are so important to understand in constructing your green strategy. Weathering the perfect storm: Winning the battle of priorities & ensuring long-term profitability
One interesting outcome of these developments is a growing acceptance of a relationship between these developments and climate change and, subsequently, a need to find more sustainable and secure business models. In recessionary times it is always argued that businesses that properly get their houses in order come out the other side stronger. Environmental and wider sustainability goals form an important part of current corporate housekeeping. What you need to do is make sure you make the right decisions (backing the right technologies etc.) and secure continued internal buy-in for this agenda. You need to be aware of the adaptation issues and you need to always keep profitability top of mind.
Green Strategy 2008: Helping you make the right strategic decisions
Green Strategy 2008 has been specifically designed to meet the needs of businesses formulating their response to climate change and related environmental crises. The conference will combine world-class speakers, inspirational stories, best practice, and networking with like-minded professionals in a collaborative learning environment.
The agenda will be made up of a series of compelling interactive sessions that will dissect and debate the latest thinking on the business drivers and help you understand market trends, update your products and operational strategies, improve communications, and strengthen ties with your customers.
The structure will help you consider the implications in all areas of your business and help you construct a coherent response. We do work on one central premise � action is needed and a strong corporate response is likely to be part of the solution. It will also be a significant element in deciding your future competitive advantage.
Speakers include:
Mick
Bremans Managing Director Ecover








Mike O'Brien
Jan
Muehlfeit, Chairman Europe, Microsoft
Santiago
Gowland, Global Head of Corporate Responsibility, Unilever
Francis Sullivan
Dr
Philip Douglas
Murray
Coleman, CEO, Bovis Lend Lease
Mike
Barry Head of Sustainable Development
Caroline
Lucas
Peter Martin
