Session 3: Product
Speakers:
13:50 – 15:20 Evolving and creating credible sustainable offerings and brands to meet the changing demands of an environmentally focused commercial arena
13:50 – 13:55 Opening address from the session sponsor
13:55 – 15:00 This conversation between product creators and marketers, and the sustainability leaders panel will open with a 5 minute statement from each of the product panelists on how innovation in product and service design and development coupled with effective brand management can drive business followed by a discussion of the following:
Consumer behaviour is changing, particularly in the current economic climate, and companies that are driving sustainable design thinking through-out their business offerings and brand may well have the competitive advantage. But how do you ensure that you have sustainability at the heart of product innovation and to what extent does successful stakeholder and customer engagement with your product depend on building sustainability into the company brand?
- Fostering sustainability focussed innovation in product development and design
- Factoring product life cycle into design, considering a cradle to cradle approach
- Building authentic brands for sustainable futures
- Migrating established brands to sustainable standards
Speakers:
- Nicholas Rogers, Director of Design, Taylor Wimpey
- Effi Vandevoorde, International Communications Manager, Ecover
- Emma Harris, Director Sales and Marketing, Eurostar
- Luisa Fulci, Director of Marketing Services, Royal Mail
15:00 – 15:15 Over to you, this is your opportunity to question the panel members
15:15 – 15:20 Closing address from session sponsor
15:20 – 15:40 Afternoon Tea
Updated: 458 days ago